Date: June 27, 2007
From the Desk of Your Name,
Dear Web Site Owner,
Six months ago, I launched an information site - and that information site bombed. It bombed, we discovered, in the end, because we had no traffic. No plan for traffic. In fact, we put the site up and simply expected people to find it.
And the main reason was because we didn't make a plan to promote the site. It was, a complete 'new marketer' mistake, one which we wrote a guide to help YOU avoid.